For my typography class, our assignment was to storyboard an animated promo video for an NGO. I chose Chicago Cares, an organization that mobilizes volunteers to build a stronger community. Below is a video I created, which stitched together the keyframes of the storyboard with sample music in the background. I’d like to get this fully animated someday!
Interesting food for thought. I think I’ll watch it again…
Film by Xiangjin Shi (A Brown/RISD collaboration!)
BBC KNOWLEDGE 60 from iamrader on Vimeo.
I love the symmetry, the music, the rhythm, the textures, the colors.
Favorite quote: “People don’t read. People don’t actually listen. So unless you’re communicating your message as quickly and as succinctly as possible, it’s not going to reach whoever your customer is.”
Great panel on the importance of honesty in business. We are in a modern age where people don’t want to see a company that is always winning. They want to see them struggle, and overcome their flaws to serve their customers. If we are going to stand by this idea that corporations are people, then it is reasonable to expect them to be as honest and vulnerable as we are.